Off Panel #7: Reinventing an Icon with Alex Segura

Archie's marketing and PR guy joins the show to talk their recent big changes

On this week’s episode of Off Panel from, David welcomes Archie Comics’ Senior Vice President of Publicity and Marketing, Alex Segura, who also happens to be the Editor of the Dark Circle Comics line AND an accomplished writer of novels and comics. Alex joins the show to talk the big changes at Archie, what pushed them down that path, the power of a great creative team, Chip Zdarsky and whether or not he actually is Jughead, his editing style, the surreal nature of seeing his name on Pitchfork, how to market comics in 2015, and much more.

You can find Alex on the web and you can follow him on Twitter or like him on Facebook.

Have a question for Off Panel? You can reach David by email and Twitter.

Want to listen on the go? Download the show here. You can also subscribe to the show on iTunes or follow the show on its LibSyn page.

Cover art from “Nextwave: Agents of H.A.T.E.” by Warren Ellis and Stuart Immonen and “Hellboy” by Mike Mignola. Intro music is Yo La Tengo’s “Periodically Double or Triple”, used with their permission (if they remember…I swear it’s true YLT!).