Off Panel #238: Kumbaya with David Hyde

In this week’s episode of Off Panel, comics marketer David Hyde from Superfan Promotions joins the show. Hyde discusses his background with comics, the things that make us love them, what he learned from working in book stores and at book publishers, the learning curve of promoting comics, his time at DC, the New 52 experience, why he decided to start Superfan promotions (which arrives at 29:50 and begins the marketing talk), paying attention to marketing outside of comics, connecting viewers of comics media to the comics themselves, the important parts of comics marketing, the news cycle, whether the old standards of comics marketing still work, the comics marketing playbook, what can be learned from House of X and Powers of X, whether comics marketing is limited by the distribution model, and more.

You can find Wang on Twitter, on her website, and in her latest graphic novel, Stargazing.

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Thanks to the podcast’s sponsor, Netflix’s Behind the Scenes podcast, which sees a new season drop in mid-January that’s focusing on the upcoming The Witcher series. Adapting Andrzej Sapkowski’s beloved fantasy novels, this series stars Henry Cavill in a story that mixes a tale of destiny with mutant monster hunters. The Behind the Scenes podcast will tell listeners how they turned nearly 3,000 pages of original material into this Netflix series. Host Brandon Jenkins talks with everyone from executive producers and the writers to the cast and even sword masters who worked on the show, and if you’re excited for The Witcher, this podcast is your ticket to an even better experience. Subscribe to Netflix’s Behind the Scenes podcast today on your preferred app!

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Thanks to my patrons, including – but not limited to – Kenny Porter, Chris Bachalo, Torunn Grønbekk, FuzBubbles, Christopher Ta, Transmitterdown, Harry Sayer, Walt’s Comics & Books, Carl Mizell, Danny Ollie, Paul Salaets, Lytwyn Studios, Akil Wilson, Nathan House, Alex Dimitropolous, Terry Dodson, Troy-Jeffrey Allen, Liana Kangas, Keigen Rea, Milton Lawson, Wesley Gift, Shawn Kirkham, Harry Small, Alister Ross, Julio Anta, Brett A. Schmidt, Jason Goodmanson, Paul Reinwand, Connor Farner, Vita Ayala, Aditya Bidikar, Tara Ferguson, Dave Slusher, WMQ Comics, Akylle, Kokaachi, Phil White, Shaun Pinello, Kent Heidelman, Phillip Sevy, Al Ewing, Ryan Alcock, Nick Michelin, David Kelley, Robert Wilson IV, Nick Poleto, Eoin McCready, Brenden Fletcher, Gary Moloney, Jonathan Nilsson, Matthew Groom, Jason Nassi, Adam Bogert, Xavier Files, Matthew Taylor, Tyler Turner, Nick Pitarra, Jacob Sareli, Ford Gilmore, David Baroldy, Ira James Udaskin, Modern Magic Stories, Nick Hall, Bjorn Basen, John Hendrick, Steve Anderson, Ian Maxfield, Cliff Chiang, Benjamin Schipper, Colin McMahon, Chris Palmer, Scott McGovern, Nathan Fairbairn, Cat McKenzie, Greg Rucka, Adam Highfill, Fiona Staples, Chris O’Halloran, Mark Abnett, Mike Murphy, Michael Shirley, Tom Barnett, Jim Demonakos, Norbert, Nick Lowe, James Kaplan, and Mission: Comics and Art in San Francisco. You’re all the best.

Have a question for Off Panel? You can reach David by email or Twitter.

Header art is from the cover to Justice League of America #171, art by Dick Dillin. Off Panel’s theme music is an original track by custom music agency Upright T-Rex Music, written and performed specifically for the podcast. A huge thanks to Ross and Cody from Upright T-Rex Music for putting the track together!