In this week’s episode of Off Panel, retailer Brandon Schatz joins the show to chat about the shop Variant Edition he co-owns (with his wife, Danica LeBlanc) in Edmonton, Alberta. Schatz discusses the origins of Variant Edition, opening on Free Comic Book Day, their product mix, the wider view of comic shops, delivery, what works in his shop, all-ages comics, the importance of production value, online sales, the power of back issues, how single issues are doing, comics with a purpose, and more.

You can find Schatz on Twitter and Variant Edition on its website and store in Edmonton, Alberta.

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Thanks to my patrons, including – but not limited to – S.B., Antonia Offen, Nick Bennett, Daniel Whitfield, Skottie Young, Susana Polo, Geoff Wira, Reed Hinckley-Barnes, Mario Tiambeng, AbductedTheComic.com, Andrew Kurita, Matt Mahoney, Charlie Chu, Stefan Hull, Penscaola Pop Comics, Kim Estlund, Phillip Maira, Christian Shelton, Kenny Porter, Chris Bachalo, Torunn Grønbekk, FuzBubbles, Christopher Ta, Transmitterdown, Harry Sayer, Walt’s Comics & Books, Carl Mizell, Danny Ollie, Paul Salaets, Akil Wilson, Alex Dimitropolous, Terry Dodson, Troy-Jeffrey Allen, Liana Kangas, Keigen Rea, Milton Lawson, Wesley Gift, Shawn Kirkham, Harry Small, Alister Ross, Julio Anta, Brett A. Schmidt, Jason Goodmanson, Paul Reinwand, Vita Ayala, Tara Ferguson, Dave Slusher, WMQ Comics, Akylle, Kokaachi, Phil White, Shaun Pinello, Kent Heidelman, Phillip Sevy, Al Ewing, Ryan Alcock, Nick Michelin, David Kelley, Robert Wilson IV, Nick Poleto, Eoin McCready, Brenden Fletcher, Gary Moloney, Jonathan Nilsson, Matthew Groom, Jason Nassi, Adam Bogert, Xavier Files, Matthew Taylor, Tyler Turner, Nick Pitarra, Jacob Sareli, Ford Gilmore, David Baroldy, Ira James Udaskin, Nick Hall, Bjorn Basen, John Hendrick, Steve Anderson, Ian Maxfield, Cliff Chiang, Benjamin Schipper, Colin McMahon, Chris Palmer, Scott McGovern, Nathan Fairbairn, Cat McKenzie, Greg Rucka, Adam Highfill, Fiona Staples, Chris O’Halloran, Mark Abnett, Mike Murphy, Michael Shirley, Tom Barnett, Jim Demonakos, Norbert, Nick Lowe, James Kaplan, and Mission: Comics and Art in San Francisco. You’re all the best.

Have a question for Off Panel? You can reach David by email or Twitter.

Header art is from the front of Variant Edition in Edmonton, Alberta. Off Panel’s theme music is an original track by custom music agency Upright T-Rex Music, written and performed specifically for the podcast. A huge thanks to Ross and Cody from Upright T-Rex Music for putting the track together!