Today digital comics service ComiXology made a major announcement: ComiXology Unlimited is here, offering a wide variety of comics for $5.99 a month. Lots of information was getting out there and the conversation was all over the place, but what’s real wasn’t necessarily. So to change that, we got on the phone with ComiXology’s CEO and co-founder David Steinberger to talk about Unlimited, why they named it that, their intent with this product, how it could help new and casual readers, peak comics, the selection on Unlimited, the tightrope walk of making this product a success without eating away at the rest of ComiXology, the behavior of ComiXology readers, the impact of in-app purchasing going away, how they’re promoting the product, and what his hopes and dreams for Unlimited are.

You can find David on Twitter and ComiXology Unlimited on ComiXology right now. Check it out with the 30-day free trial.

Have a question for Off Panel? You can reach David by email and Twitter.

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Header image is from ComiXology Unlimited. Intro music is Yo La Tengo’s “Periodically Double or Triple”, used with their permission (if they remember…I swear it’s true YLT!).