The Collecting Conundrum

The best way to succeed in the direct market isn’t by finding new readers; it’s by selling more to existing ones. That feels like a problem.

Five Things I’d Like to See More of in the Comics Marketing Space

Comics Marketing is Dead. Long Live Comics Marketing.

On marketing in the direct market, and why it might be time to rethink how it’s being done.

What We Mean When We Talk About Comics Marketing

The Devils You Don't

Lunar and UCS are DC's single issue distributors of choice now. How's that working out?

"This was a Wake-up Call": Creators on How 2020 Has Shifted Their Approach to Comics

"Something's Happening Here": Exploring a Legendary Pair's Reckless Move with Ed Brubaker

On the Power and Potency of Crowdfunding, Both Today and Tomorrow

A Quest for the Familiar: Liefeld, Tynion and the Power of Blockbuster Comics

Does Marvel have an Event Problem?