“There’s a Huge Opportunity”: Prana Direct Market Solution’s Atom Freeman on the Power of Data and the New Fan Confidence Rating
There’s a real dearth of actionable data in the direct market — or the side of the comic industry comprised of comic shops — these days. Whether you’re talking about sell-in (sales from publishers/distributors to comic shops) or sell-through (sales from comic shops to its customers), the post-pandemic, multi-distributor era has resulted in there being … Continued