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Chip
Chat Vol. 1
On the State
of the Zdarsky

Talking
Comic Subjects
We Missed
with Susana Polo

Latest Longform Articles

longform

"I See Good Things Coming": On Comics Retail's Craziest Year Ever

longform

Did 2020 break the Direct Market sales charts?

Last year had a lot of costs, but a quiet one was its impact on sales charts. It's time to break that down.

longform

How Do You Solve a Problem Like Franklin Richards?

longform

Comics’ Hottest Game is…Back Issues?

This trend has everything: speculators, cross-era interest, nostalgia, 90s hits being reinvigorated, big money headed everywhere…

longform

Is This Your King?: An Investigation into Knull, the King in Black

The King in Black is coming, so let's figure him out by answering ten key questions.

longform

The Collecting Conundrum

The best way to succeed in the direct market isn’t by finding new readers; it’s by selling more to existing ones. That feels like a problem.

longform

Five Things I’d Like to See More of in the Comics Marketing Space

longform

Comics Marketing is Dead. Long Live Comics Marketing.

On marketing in the direct market, and why it might be time to rethink how it’s being done.

longform

What We Mean When We Talk About Comics Marketing

longform

The Devils You Don't

Lunar and UCS are DC's single issue distributors of choice now. How's that working out?

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